Totally agree. When one becomes a thought leader it becomes tempting to see everything as your lane, rather than sticking to topics where you have something meaningful to say. It's not that you can't expand your lane over time, but it's a process, not like throwing a switch. It's like the professional sports talking heads who are require…
Totally agree. When one becomes a thought leader it becomes tempting to see everything as your lane, rather than sticking to topics where you have something meaningful to say. It's not that you can't expand your lane over time, but it's a process, not like throwing a switch. It's like the professional sports talking heads who are required to have "takes" on every sport all the time. But they're not truly knowledgeable about every sport they're expected to cover. We used to hear much more from beat writers who were immersed in a team or sport. The demand for content has given rise to the generalist who is happy to talk about everything, whether they know what they're talking about or not.
Totally agree. When one becomes a thought leader it becomes tempting to see everything as your lane, rather than sticking to topics where you have something meaningful to say. It's not that you can't expand your lane over time, but it's a process, not like throwing a switch. It's like the professional sports talking heads who are required to have "takes" on every sport all the time. But they're not truly knowledgeable about every sport they're expected to cover. We used to hear much more from beat writers who were immersed in a team or sport. The demand for content has given rise to the generalist who is happy to talk about everything, whether they know what they're talking about or not.