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I LOL'd at your thought leader style example. That's a good example of the Rooney interview. As the audience, I was frustrated by it because it wasn't eliciting anything interesting about what's most interesting (to me), her books! It treated her like a personality, which she isn't. She only shows up when it's time to promote a book. Coates is the same way.

I will give a bit more credit to the motives of some who qualify as thought leaders. I think MattY, D. Brooks, etc...do really want to shape thoughts, primarily the thoughts of people who are close to the levers of power. They are read by those audiences, and I think that's very meaningful to those thought leaders. This also begets money and attention, so everything is working in sync, but I think their motives are sincere in terms of pursuing "thought leadership."

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